Key Points

  • Increased Regulation Calls: There are increasing demands for stricter regulation of education agents due to various issues faced by international students.
  • Consensus on Self-Regulation: The industry generally agrees that self-regulation is the most effective approach. This involves a code of conduct, comprehensive training, and a global accreditation scheme.
  • Challenges Post-Pandemic: The surge in international student mobility post-pandemic has stressed existing quality assurance measures, leading to student dissatisfaction and calls for better regulation.

Issues Leading to Regulation Demands

  • Student Experience: Reports of negative experiences among international students due to factors like housing shortages, mental health issues, poor integration, inadequate support services, sub-par program delivery, and poor graduation/career outcomes.
  • Government Responses: Various countries, including the Netherlands, Canada, and Australia, have introduced new policies, such as enrollment caps and restrictions on visiting students.

Role of Education Agents

  • Critical Role: Agents play a significant role in student recruitment and support but operate in an unregulated space with over 22,000 agencies worldwide.
  • Regulation Resistance: The large, varied, and easily adaptable nature of the agent space makes it resistant to regulation.

Self-Regulation Components

  1. Codes of Conduct: These set standards of practice, focusing on transparency, accountability, integrity, fair dealing, and high standards of student service.
  2. Agent Training: Extensive training programs help counsellors keep up with changing policies and program offerings.
  3. Agency Accreditation: Verifying the qualifications and practices of agencies through accreditation programs ensures compliance with established standards.

Codes of Conduct

  • Examples: The London Statement, NACAC’s Guide, BUILA’s National Code, Australian Agent Code of Ethics, AIRC’s Best Practice Guidelines, ALTO’s Best Practice Guidelines, and ICEF Code of Conduct.
  • Core Principles: Common principles include transparency, accountability, integrity, fair dealing, and high standards of student service.

Training Programs

  • Demand for Training: Agency-based counsellors need to stay updated on policies, programs, and best practices.
  • Training Platforms: Examples include the UK’s Agent Quality Framework (AQF), TrainHub, and ICEF Academy.
  • Program Examples: The UK’s Agent and Counsellor Training Course, the Education Agent Training Course (EATC) in Australia, and specialized courses for Canada, the US, France, Ireland, and New Zealand.

Agency Accreditation

  • Accreditation Programs: Two main accreditation programs are AIRC (Association of International Enrollment Management) and ICEF Agency Status (IAS).
  • AIRC Certification: Involves a comprehensive vetting process, including five broad areas of operation and 40 requirements.
  • ICEF Accreditation: A thorough vetting process with 2,000 accredited agencies across 125 countries and another 1,000 in process.


Self-regulation, incorporating clear codes of conduct, robust training programs, and stringent accreditation processes, is the preferred path forward for enhancing the quality and integrity of education agents globally. This approach ensures that agencies operate with high standards, ultimately improving the experiences and outcomes for international students.

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